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Long-term sales and profits rely on a successful product launch
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After two decades of launching consumer and commercial products and services, we understand the common pitfalls that pop up during the launch and know what needs to be done to be a success. We will work with you during your pre-launch planning to show you how to develop offerings that will sell: linking customer value with your product development cycle.
We will work with you to define, develop, launch, and transition products and services.
Sleddogg will show you how to create the tools you need to influence a desired perception in the market, and generate long-term demand. We work with you to:
Conceptualize the offering definition – We will work with you to match the market requirements and the opportunity with the trade-offs between price, capability, and schedule in order to identify a conceptual offering definition that will best suit your business.
Develop a customer value model – During the development phase we will evaluate your brand attributes, core product attributes, and competitive differentiators with your ‘promise of value’ to the market.
Create a portfolio positioning plan – We will work with you to position your new product within your portfolio; creating a transitional roadmap showing how your product will grow and improve through time without affecting your existing offering pallet.
Perform a PFV analysis – We can show you how to analyze if your product is price competitive. A Price Function Value analysis not only helps you during the pricing phase, it is and excellent tool to use for the long term by letting you see if product improvements are needed or determine if expensive product improvements need to cease.
Coordinate launch activities – We will help you synch your marketing launch activities with development work efforts and manufacturing timelines to ensure that you have product availability for all your marketing programs.
“We are wrapping up our first year in business successfully thanks in part to Sleddogg Marketing Management. Half way through the year it was evident that our lack of marketing resources and direction were affecting our business. SMM created a clear plan for us and jump started our efforts with more enthusiasm and proficiency than I have seen in the industry. Lea-Ann Berst is the best of the best in her industry!”
Cevin Moran
President & CEO
RemoteSite Training
Raleigh, NC
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