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Pooling resources to achieve a common goal
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A strategic alliance can be a powerful business tool to help achieve your business goals.
The result of joining resources to achieve a common objective can not only benefit your company, but also provide higher value to your customers – or in our case, to people who will refer clients to us.
Sleddogg Marketing Management has teamed with Holy Cow Branding and Capital Bank to collaborate on a target market influencer initiative. We knew that together we can develop relationships with influencers of key target markets; subtly demonstrating what our core competencies are.
How did we do this?
Step 1: Analyzed the key markets we three were individually targeting
Step 2: Listed businesses that influenced (or worked with) our target markets
Step 3: Found a way to get in front of these influencers; offering value while subtly letting them know who we are
The result:
We developed interactive luncheons designed to give our targeted influencers an opportunity to network, intensify the growth of their business -- while providing a hint of what our businesses have to offer. As an invitation-only event we ensure that the right people are in front of us; creating a unique atmosphere of productivity.
To add to the value we deliver on a monthly basis, we created a Food4Thought blog as a way to stay connected with influencers, to share and discuss the speaker topic, and to keep our guests wanting more of us!
Click on the image below to link directly to the Food4Thought blog.
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