Duke

Teach doctors about marketing a business.

Challenge:

Physicians working towards achieving the equivalent to an MBA — the Master of Health Sciences Clinical Leadership, need real life exposure to business-related topics. They want to learn but they are tired! These students have an average work day of 16 hours so learning content must be current, but most importantly — it must be engaging and fun.

Approach:

[pullquote_right] Providing real world examples and thoughtful marketing lessons[/pullquote_right]With 3 hours to spend in a classroom environment, served as a Guest Lecturer who taught sleepy yet eager-to-learn physicians. Presentations encouraged participation and interactive discussions; physicians were asked to share different approaches which were then related to marketing philosophies. Laughter was not only encouraged, it was instigated!

Results:

[success]Provided real-world lessons in marketing philosophies, easy to understand and relate-able examples, and kept the room engaged.

Lea-Ann conducts informative, interactive work sessions. For the past couple of years she has worked with the Master of Health Sciences Clinical Leadership students at Duke University to provide insights into what strategic marketing can mean them; be they in a single provider practice or a member of a hospital team. Her clarity of vision and expertise in the subject adds real world impact to her words and provides learners with the message that thoughtful marketing is key to an effective organization.[/success]