Testimonial

“Lea-Ann was our international marketing consultant for Lenovo’s Beijing 2008 Olympic Marketing Program. In this role, she drove our Olympic activation marketing across more than 20 countries. Lea-Ann was more than just a consultant — she was a leader, a mentor, and a friend to everyone in the team. Whatever project you hire Lea-Ann for, she is guaranteed to leave a lasting impact because she cares about your results and your people.”

- Sheji Ho, Olympic Digital Marketing

Olympic Games

Thoughtful commentary on Olympic life and how to activate Olympic marketing efforts.

Living Abroad, Working The Olympic Games

Posted on Jan 30, 2015

Following the Olympic Relay Around the Globe [Shared from the SUNY Oswego magazine article.] For many people, the Olympic Games are synonymous with passion, pride, athleticism and inspiration. The same could be applied to the marketing campaign that Lea-Ann Woodward Berst engineered for her client during the famous Olympic torch relay that leads up to […]

Olympics + Violence

Posted on Jan 28, 2014

I am a business marketer who lived and worked in China in preparation for the 2008 Beijing Olympic Games. As I watch the news coverage today about the upcoming Sochi Games, I am spiraled back to the emotions I had when we approached the Beijing Games. It was an exciting time for me – and, […]