Testimonial
Tom Bronikowski, Learning Industry Executive

“Lea-Ann has been a driving force in our successful client marketing and communication initiatives. Her unique insight and creativity have been a key to our success in marketing our Learning Programs to Fortune 500 clients. Lea-Ann has created a strategic plan for the global execution of a campaign to get employees to sign up for, attend, and evaluate a learning initiative.

Lea-Ann created a collaborative plan involving both the client and Expertus resources. Her plan exceeded their requirements. She also developed and executed the tactical pieces successfully. Another value that Lea-Ann brings is in developing and documenting the process so that is repeatable for future events.”

- Tom Bronikowski, Learning Industry Executive

SASR

Posted on Sep 1, 2012
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Convince decision makers in Retail their decision will cost them in the long run.

Challenge:

The economy took a turn, budgets were cut, and when Retail businesses started bringing job functions in house, the orders started to drop. Simply knowing that SASR was a supplier of temporary labor and recruiting services wasn’t enough anymore. It was time to convince them of the value of outsourcing key jobs and that they only company to hire is SASR.

Approach:

[pullquote_right]Communicated value that wasn’t realized[/pullquote_right]After determining what it is that drives Retail managers crazy, we developed a brand and product marketing initiative that created awareness for what SASR does and how it truly benefits the Retail business. Segmenting the value for key audiences; including business partner prospects, we communicated a differential advantage to show that SASR is the only choice when it comes to staffing services.

Results:

[success]The Company learned what set itself apart and how to communicate this differentiation and value to their existing customer base. With a better understanding of themselves and their market, SASR was able to better approach growing markets with the right products and value proposition.

Lea-Ann guided us through a thorough examination of our current business model, customers, competition, future prospects and potential markets. She helped us revamp our website, develop promotional literature and kept us on track preparing for a tradeshow. Three months later we had to hire additional staff to help cover the workload which has resulted from new business from the show![/success]