Specialized MOVE workshops bring transformation in days
– Have you been in business for awhile and need to make a change to how you approach your market?
– Is your market shifting and you’d like to find out how to position your business for a competitive advantage?
– Is everyone at work saying to you, “what marketing plan?”
MOVE Advisory Panel Workshop – 2 days total (4 hours per day)
A successful approach to your market is a result of a combination of planning and actions based on the industry you’re in and an audience that wants or needs, and can afford what you have to sell. Your approach starts with defining what you think your brand should look, act, feel and sound like.
In the workshop we start off with your brand, then move on to understanding how well you know your competition and your customers. With the collective knowledge we have in the room, in the end — we spell out the key messages you’ll need to create a differential advantage. The entire process will be written down for you! You’ll receive a whitepaper outlining the outcomes of the effort and the issues or concerns discovered.
Who should participate in your workshop?
It is important that workshop participants intimately know your customers, prospects and industry. From employees to business partners to volunteers, your advisory board should have the knowledge needed to quickly help the Advisory Board Workshop define and address your complex challenges.
These workshops not only get you where you need to be – fast, but they help you to gather a collective of advisors who will feel respected and valued, and hopefully will be there for you as you grow your business.
Do you really have what your customers want? Do you really have what it takes to be competitive? Do you know what to say?
But, knowing isn’t enough.
You must take that step to write it down; to create the building blocks needed to develop a strategy for how you plan to remain unique.
It all starts with MOVE – a workshop tailored to organizations who want to get a head start in raising the bar for their marketing approach.
