Tom Bronikowski, Learning Executive

“Lea-Ann has been a driving force in our successful client marketing and communication initiatives. Her unique insight and creativity have been a key to our success in marketing our Learning Programs to Fortune 500 clients. Lea-Ann has created a strategic plan for the global execution of a campaign to get employees to sign up for, attend, and evaluate a learning initiative.

Lea-Ann created a collaborative plan involving both the client and Expertus resources. Her plan exceeded their requirements, and develop and execute the tactical pieces — successfully. Another value that Lea-Ann brings is in developing and documented the process so that is repeatable for future events.”

- Tom Bronikowski, Learning Executive

Working with Lea-Ann, we were able to rapidly develop a more focused market positioning for our services. She was able to quickly understand our vision, our history, and our current position and help us devise a strategic marketing plan for moving forward. Her questions and the processes that she introduced us to helped us better understand ourselves at the same time that she gained an understanding of us.  — Bill Ruchte, Technology Executive

A facilitator of strategic approach workshops she calls Advisory Panels, Lea-Ann provides guided experiences designed to help teams work on customized projects within a work-session environment.

Harness the collective experiences of your team

Ranging from 1 week to 3 months in length, the Advisory Panel Workshops harness the collective experiences of different groups from across your network of employees, customers, business partners, and/or industry experts. Aimed at solving current marketing challenges within a work-session environment, Lea-Ann creates a set of customized experiences designed for internal collaboration.

[See more about the Move Workshops — created for those who need to experience change in as little as one week]

Together, the Advisory Panel:

  • Sizes the needs and values of your customers
  • Outlines what sets your organization or products apart
  • Defines the exact perception desired and develop the messaging (talking points) that will motivate a response
  • Determines what types of marketing materials should be used

The length of the program (1 week – 3 months) dictates the depth of the assessment, and the quality of the outcome.

What do you walk away with?

1. You’re armed with a plan for how to set yourself apart —

  • Better position your organization in the market
  • Take advantage of your existing organizational strengths
  • Determine strategic and tactical approaches that meet your business goals
  • Communicate effectively with target audiences, inspiring them to move toward a desired behavior

2. You’re armed with the knowledge for how to develop innovative and collaborative habits and routines among your internal functional teams. You will learn about systematic marketing approaches that result in successful execution!

3. You’re armed with a detailed marketing whitepaper outlining the outcomes of the effort, issues or concerns discovered, and recommended next steps for a greater impact to your marketing effort.

Who should participate in your workshop?

It is important that workshop participants intimately know your customers, prospects and industry. From employees to business partners to volunteers, your advisory board should have the knowledge needed to help define and address your complex challenges.

Unite your expertise when developing effective marketing tactics!

You can look to Lea-Ann to lead the efforts of this task; working with your team to create a plan for reaching the right audience with the right message at the right place and time!

Workshop Example: International School – China

Workshop Example: Professional Association – USA