Testimonial
Bill Ruchte, CEO

“Working with Lea-Ann during our 3-month Advisory Workshop, our company was able to rapidly develop a more focused market positioning for our services. She was able to quickly understand our vision, our history, and our current position and help us devise a strategic marketing plan for moving forward.

Her questions and the processes that she introduced us to helped us better understand ourselves at the same time that she gained an understanding of us. I think that Lea-Ann went beyond the normal consulting relationship and became personally interested in us as a company. I would highly recommend her services to anyone but our competitors!”

- Bill Ruchte, CEO

Duke

Posted on Sep 1, 2012
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Teach doctors about marketing a business.
Challenge:

Physicians working towards achieving the equivalent to an MBA — the Master of Health Sciences Clinical Leadership, need real life exposure to business-related topics. They want to learn but they are tired! These students have an average work day of 16 hours so learning content must be current, but most importantly — it must be engaging and fun.

Approach:

[pullquote_right] Providing real world examples and thoughtful marketing lessons[/pullquote_right]With 3 hours to spend in a classroom environment, served as a Guest Lecturer who taught sleepy yet eager-to-learn physicians. Presentations encouraged participation and interactive discussions; physicians were asked to share different approaches which were then related to marketing philosophies. Laughter was not only encouraged, it was instigated!

Results:

[success]Provided real-world lessons in marketing philosophies, easy to understand and relate-able examples, and kept the room engaged.

Lea-Ann conducts informative, interactive work sessions. For the past couple of years she has worked with the Master of Health Sciences Clinical Leadership students at Duke University to provide insights into what strategic marketing can mean them; be they in a single provider practice or a member of a hospital team. Her clarity of vision and expertise in the subject adds real world impact to her words and provides learners with the message that thoughtful marketing is key to an effective organization.[/success]