Testimonial
William Coble, Global Services

“As the Global Service Manager for pharmaceutical company GlaxoSmithKline, I had the distinct pleasure to hire and collaborate with Lea-Ann to grow our service from a couple of hundred minutes a month to over one million minutes a month in less than 12 months.

Lea-Ann took a vague marketing idea of what we wanted to achieve and made it real. We started with no strategic or tactical marketing processes. Through Lea-Ann’s drive to deliver value, expertise, and know-how, she created a strategy that connected our tactical efforts that she also helped define in order for us to deliver successfully a new training modality, “virtual classroom.”

Her professionalism and 120% contribution made it possible within time and budget. I would only do it again if she was working alongside of me.”

- William Coble, Global Services

SASR

Posted on Sep 1, 2012
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Convince decision makers in Retail their decision will cost them in the long run.

Challenge:

The economy took a turn, budgets were cut, and when Retail businesses started bringing job functions in house, the orders started to drop. Simply knowing that SASR was a supplier of temporary labor and recruiting services wasn’t enough anymore. It was time to convince them of the value of outsourcing key jobs and that they only company to hire is SASR.

Approach:

[pullquote_right]Communicated value that wasn’t realized[/pullquote_right]After determining what it is that drives Retail managers crazy, we developed a brand and product marketing initiative that created awareness for what SASR does and how it truly benefits the Retail business. Segmenting the value for key audiences; including business partner prospects, we communicated a differential advantage to show that SASR is the only choice when it comes to staffing services.

Results:

[success]The Company learned what set itself apart and how to communicate this differentiation and value to their existing customer base. With a better understanding of themselves and their market, SASR was able to better approach growing markets with the right products and value proposition.

Lea-Ann guided us through a thorough examination of our current business model, customers, competition, future prospects and potential markets. She helped us revamp our website, develop promotional literature and kept us on track preparing for a tradeshow. Three months later we had to hire additional staff to help cover the workload which has resulted from new business from the show![/success]