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Jean Cai, Director Olympic Marketing

“Lea-Ann worked smoothly across cultures and coordinated Olympic activation team members from different countries working towards a common goal. When there was uncertainty and ambiguity, she was still able to drive the team towards a clear direction and energize members not to lose focus!”

- Jean Cai, Director Olympic Marketing

Sleddogg Workshop: Awaken Interest in Your Prospects & Clients

Posted on May 22, 2013
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Capital City Club Business Alliance Navigation Series Workshop – Strategic Marketing

When: 18 Jun 2013
9:30 AM – 12:00 PM (lunch included)

How to Awaken Interest in Your Prospects & Clients

Gaining product attention and delivering as promised to meet (or exceed) customer expectations.

The lively and interactive Business Alliance Navigation Workshops are led by subject matter experts and are supported by the Downtown Clubs of Raleigh as a value-added benefit to Club members and guests. As a result, there is only a small registration fee that covers both the workshop and a buffet lunch!

Instructor: Lea-Ann W. Berst from Sleddogg Marketing Management
Location: Capital City Club, Raleigh, NC [410 S. Wilmington St., 21st Floor, Raleigh, NC  27601]

How to Awaken Interest in Your Prospects & Clients

This interactive workshop will provide an action plan to grow your business, improve upon your sales and marketing productivity, and leverage your business relationships.

Attend and learn how to:

– Think through your go-to-market strategy and your routes to market channels
– Cover more opportunity
– Strengthen your competitive position
– Optimize your marketing investments.

At the beginning of the workshop, the key concepts of strategic marketing will be covered and explained. The workshop will be filled with examples and exercises that provide hands-on experience developing and working with your own products and services. Walk away with a “dashboard” tool for your company; an effective step-through of all the marketing elements needed for a tactical and actionable approach.

Prior to the workshop, participants will be asked to try to gather data about their products and services, their marketplace, their customers and their current go-to-market blueprint. To be successful, the right people in your Company should attend the workshop. These typically include key decision makers who are customer-facing and product specialists.