Testimonial
Theresa Carter, NonProfit Leader

“I was fortunate enough to attend a planning session for BPW that was facilitate by Lea-Ann. She guided us through the steps necessary to identify our current position as an organization, our goals and how to achieve these goals. Results of this planning session will help us position ourselves in our area, and set direction for our organization to successfully move forward.”

- Theresa Carter, NonProfit Leader

Lenovo; working with Helios

Posted on Feb 2, 2012
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Liaison to deliver tangible commercial value for Olympic athlete sponsorship program



Challenge:


Helios Partners was responsible for individual sponsorship property assessment, agreement negotiation, and helping to develop the sponsorship strategic marketing plan.  They had to stay on top of the latest decisions and changes from the client as well as from the Olympic authorities — BOCOG (The Beijing Organizing Committee for the Games of the XXIX Olympiad).

Approach:

[pullquote_right]Successfully marketing Olympic athletes from around the world[/pullquote_right]As an outsourced Olympic marketing lead for one of the TOP Olympic sponsors (Helios’ client), Sleddogg represented the corporate marketing team as an agency liaison with Helios. We established a regular two-way communications flow; alerting each other of achievements, roadblocks, decisions, and concerns. The goal was to successfully select and market Olympic athletes from around the world. These athletes were asked to participate in various activities in the lead up to the Beijing 2008 Olympic Games; involved in philanthropic work, promotional activity, and Olympic hospitality and media appearances on behalf of the client.

Results:

[success]During a time of political protests and security threats, we creatively positioned the athletes with the media, the public, business partners, customers and our prospects. Built brand equity by adhering to the values of the Olympic spirit and inspired product sales, globally.

Sharing the same client on an Olympic effort, our agency found Lea-Ann a joy to work with. Lea-Ann was responsive, knowledgeable, and gave clear direction thereby making us more productive in our responsibilities. She worked well under pressure and was able to keep a positive and upbeat attitude at all times. She worked extremely well with our team and we were lucky to have her as our contact. We wish more consultants were like her![/success]