Testimonial
Jim Thompson, Executive Director

“When the Association Executives of North Carolina created a new vision and mission statement we realized quickly we wanted certain groups to recognize us, but we had no idea what we wanted to say. That’s when we were introduced to Lea-Ann. What a treat that was. During a 1-week Advisory Workshop, Lea-Ann guided our organization down a path that helped us understand our value proposition, better than even some strategic planners we’ve used before, and helped us develop clear and well thought out messaging that we can take to our key audiences. We learned a lot about our organization during this process. I had some pretty high expectations going into this process and let’s just say that Lea-Ann exceeded them. Great work!!”

- Jim Thompson, Executive Director

Combating bias & sexism at work

Posted on May 15, 2018
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To businesses who operate internationally, Lea-Ann Woodward-Berst is a consultant with a renowned reputation. In the last decade alone, she deftly maneuvered a Lenovo global marketing campaign to center-stage of the 2008 Beijing Olympic Games, initialized the marketing strategy for Microsoft’s stay-local and remote in-conference training transition, and guided Audubon Environmental through the after-effects of the financial crisis.

In addition to consulting with clients on how to develop their marketing strategies and put them into action, in 2009, Lea-Ann broadened her career when she started producing and marketing documentaries aimed at making positive change in the world. Today, she’s producing and co-writing the feature documentary Pioneers in Skirts®.
Pioneers in Skirts is about women with pioneering ambitions confronting and resolving the consequences of gender-related bias in the workplace, and it’s directed by Ashley Maria. Lea-Ann happens to be Ashley’s mother. 

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Written by author: Lucas X. Wiseman
 
I’m a Pioneers in Skirts Guest Blogger with over five years of professional writing under my belt, ranging from newspapers and websites to literary journals and iPhone apps. And hey, I’m a much bigger advocate for my wife after seeing the rough cut of the film. It opened my eyes as to just how much work there is left to do for women in the workplace. A lot of work that I must be a part of.

Be sure to say hi to me on Twitter @LucasWiseman!