From Olympics to small town sponsorship
Creating exciting and less stressful ways to grow business and meet prospects —
How this college woman decided to pioneer her career
[Guest Blog Post] Lauren McDonald joined our crew for a robotics competition shoot in North Carolina. When we asked Lauren to write about her experience with us, we had no idea we’d get such a wonderful testimonial. Thank you Lauren! A student at UNC Chapel Hill in North Carolina, Lauren attends The School of Media […]
Convincing Employees to Sign and Show Up
LMS Adoption: How to Win Champions for New Learning Technology Innovative companies often seek competitive advantage by empowering their people with knowledge. And learning initiatives that blend formal, informal and collaborative elements can be very effective at achieving that goal. But convincing people to learn and collaborate isn’t always easy — especially when new technology […]
Living Abroad, Working The Olympic Games
Following the Olympic Relay Around the Globe [Shared from the SUNY Oswego magazine article.] For many people, the Olympic Games are synonymous with passion, pride, athleticism and inspiration. The same could be applied to the marketing campaign that Lea-Ann Woodward Berst engineered for her client during the famous Olympic torch relay that leads up to […]
Your Customer’s Buying Cycle
In the years that I’ve been a marketer I’ve come to be known as a person who works well with cross-functional teams. I work closely with, and respect, my colleagues within an organization. By definition Marketing is a process that follows a strategic direction in order to deliver some kind of “return” for the organization. […]