Motion-picture Director shows CEO’s how to better manage a business
Q&A with Joan Darling Hollywood’s First Working Female Director, Joan Darling, shares her views on what makes a good leader. Joan Darling is one of the pioneering women directors in America. Ms. Darling worked regularly in mainstream Hollywood in the 1970s and 1980s; having directed popular TV shows such as M*A*S*H*, MARY TYLER MOORE, TAXI, […]
How to put together a media kit (press kit)
I often ask clients if they have a media kit (also known as a press kit) and get a response that surprises me, “Sure we do, an ad kit…right?” Nope. A media kit isn’t a document that summarizes advertising specs and benefits. A media kit is a prepackaged set of promotional materials used to engage […]
Lea-Ann W. Berst shares why she chose a career in Marketing
Q&A with L-A — Why Marketing? Sleddogg Marketing’s Founder and Principal Consultant, Lea-Ann W. Berst, sat down with us to share her thoughts and real-life experiences. Did you always know you wanted a career in Marketing? A: I was exposed to Marketing when I worked at Champion Products in the 1980’s. I was asked to […]
Using video to build relationships with your audience
Lea-Ann W. Berst on the radio! Listen to an audio clip from the Courage Cocktail radio show. Lea-Ann shares how video helps a business build relationships, build referrals, and gets a target audience to do things using a call-to-action. Mentioned: videographer Alisha Whiteway | radio host and author Lee Anne McClymont.
Using the lens of video games to view the Reset Generation
Q&A with Alexander Macris He shares his views of how to motivate and retain the Gen Y workforce. Graduate magna cum laude of Harvard Law School, Alexander Macris is CEO and President of the Themis Group (www.themis-group.com). Mr. Macris provides the company’s strategic leadership and serves as Publisher and Editorial Director of its media properties […]