Testimonial
Cathy Sanita, Operations Manager

“Lea-Ann facilitated a 2-month workshop that guided us through a thorough examination of our current business model, customers, competition, future prospects and potential markets. They helped us revamp our website, develop promotional literature and kept us on track preparing for a tradeshow. Afterwards we had to hire additional staff to help cover the workload which has resulted from new business from the show!

We strongly recommend Lea-Ann from Sleddogg to new businesses, and older businesses that may need new life!”

- Cathy Sanita, Operations Manager

Lenovo; working with Helios

Posted on Feb 2, 2012
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Liaison to deliver tangible commercial value for Olympic athlete sponsorship program



Challenge:


Helios Partners was responsible for individual sponsorship property assessment, agreement negotiation, and helping to develop the sponsorship strategic marketing plan.  They had to stay on top of the latest decisions and changes from the client as well as from the Olympic authorities — BOCOG (The Beijing Organizing Committee for the Games of the XXIX Olympiad).

Approach:

[pullquote_right]Successfully marketing Olympic athletes from around the world[/pullquote_right]As an outsourced Olympic marketing lead for one of the TOP Olympic sponsors (Helios’ client), Sleddogg represented the corporate marketing team as an agency liaison with Helios. We established a regular two-way communications flow; alerting each other of achievements, roadblocks, decisions, and concerns. The goal was to successfully select and market Olympic athletes from around the world. These athletes were asked to participate in various activities in the lead up to the Beijing 2008 Olympic Games; involved in philanthropic work, promotional activity, and Olympic hospitality and media appearances on behalf of the client.

Results:

[success]During a time of political protests and security threats, we creatively positioned the athletes with the media, the public, business partners, customers and our prospects. Built brand equity by adhering to the values of the Olympic spirit and inspired product sales, globally.

Sharing the same client on an Olympic effort, our agency found Lea-Ann a joy to work with. Lea-Ann was responsive, knowledgeable, and gave clear direction thereby making us more productive in our responsibilities. She worked well under pressure and was able to keep a positive and upbeat attitude at all times. She worked extremely well with our team and we were lucky to have her as our contact. We wish more consultants were like her![/success]