Testimonial
Gerd Neumann, Business Consultant

“Lea-Ann is an outstanding marketing consultant with extensive professional expertise in systematic marketing methods. She uses her broad marketing knowledge to achieve her clients’ objectives in market awareness and market penetration for their products and/or services.

Lea-Ann worked together with me, the business development and sales consultant, in a few projects to ensure that sales and marketing programs for our clients boost each other. She came up with strategic, and very valuable marketing concepts adapted to each individual client which seamlessly integrated marketing and sales activities for the clients’ benefit. Her excellent ideas contributed to the success of our client engagement.

Lea-Ann is an asset to every company which wants to achieve results from marketing activities.”

- Gerd Neumann, Business Consultant

SASR

Posted on Sep 1, 2012
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Convince decision makers in Retail their decision will cost them in the long run.

Challenge:

The economy took a turn, budgets were cut, and when Retail businesses started bringing job functions in house, the orders started to drop. Simply knowing that SASR was a supplier of temporary labor and recruiting services wasn’t enough anymore. It was time to convince them of the value of outsourcing key jobs and that they only company to hire is SASR.

Approach:

[pullquote_right]Communicated value that wasn’t realized[/pullquote_right]After determining what it is that drives Retail managers crazy, we developed a brand and product marketing initiative that created awareness for what SASR does and how it truly benefits the Retail business. Segmenting the value for key audiences; including business partner prospects, we communicated a differential advantage to show that SASR is the only choice when it comes to staffing services.

Results:

[success]The Company learned what set itself apart and how to communicate this differentiation and value to their existing customer base. With a better understanding of themselves and their market, SASR was able to better approach growing markets with the right products and value proposition.

Lea-Ann guided us through a thorough examination of our current business model, customers, competition, future prospects and potential markets. She helped us revamp our website, develop promotional literature and kept us on track preparing for a tradeshow. Three months later we had to hire additional staff to help cover the workload which has resulted from new business from the show![/success]