From Olympics to small town sponsorship
How to use a sponsorship to build your business —
Solopreneurs, especially freelance creatives, typically shy away from “selling” themselves to get new business. Many would like to find a way to create exciting and less stressful ways to grow their business and meet prospects. For those who enjoy being involved with their community and in special interests, Lea-Ann W. Berst suggests to use local event sponsorship opportunities to build their business.
Lea-Ann, an activation marketer for more than 20 years, is offering FREE 60 minute seminars to the solopreneur or freelance community. If you have a MeetUp group or an organization that aims to educate your small business membership — this is for you.
Solopreneurs – no different than corporations – need to develop strategic marketing activities to grow their business, shares Lea-Ann. Due to my other commitments, I commit to offering up to four (4) a year.
Learn how you can use a local event to build relationships with prospects and influentials, while simultaneously improving your visibility and good standing as a citizen in the community. Drawing on her vast experience with sponsorship marketing, Lea-Ann will explain the what and how-to’s and benefits of using sponsorship activities to build your business.
You’ll also learn the secret to success when things don’t go as planned – a lesson she learned first-hand herself when working on the 2008 Olympic Torch Relay.
Lea-Ann founded Sleddogg Marketing in 2002, after first working for years in the corporate world. Her clients are large and small, and coming from a variety of industries including technology, e-learning, retail, events management, health and wellness, and others. Companies such as Lenovo, GSK and Expertus have called on Lea-Ann for help in determining what sets them apart, and how to communicate that distinction to their markets.
Why am I doing this? I have a passion for helping those who have a dream. I’ve learned a lot about how to use sponsorship to position and grow a brand — I’d like to share what I can to help one-person businesses get started down a path they’ll enjoy.
Organizations looking to secure time with Lea-Ann can contact her here.