Whether it is a product or campaign activation, when it comes to marketing, I have realized one thing: organizations need to see themselves as their customers do.
I have been working as an out-of-house marketer — hired by organizations and filmmakers to build marketing campaigns and put them into action.
2002: Founded | 2006: Incorporated in North Carolina, USA
Founder and Principal, Lea-Ann W. Berst
When you choose to work with me, I commit to being your partner who will work with you and your team to ensure the marketing project is in line with your business and impact goals!
A Proven Approach
1) PLAN
The first thing we do is “level-set.” We sit down together (virtually or in-person) to analyze who your targeted audience is, what your competitive environment and market positioning looks like, and begin to size your products’ inherent and unique benefits, value, or competitive advantage.
2) POSITION & EXECUTE
After determining what your desired perception in the market should look like — I’ll work to develop activation plans that exploit key advantages and meaningful differences. We’ll work together to create your “promise of value”, your overall message, and execute with strategic campaigns and tactical efforts.
During this phase I am developing a coordinated strategy that can be executed at all levels (global, regional, local).
If your organization is disparate, I will work with your team to reach across business units to ensure brand collaboration and consistency within the approach.
3) MEASURE
Together we will work to find ways to continually measure effectiveness. Through data collection and analysis, we will proactively make adjustments in order to achieve our goal.
The process works! This efficient and strategic process provides an immediate action plan that leads to a successful execution of marketing tactics.
Experience You Can Count On
I have the experience to help you with complex marketing objectives. I will —
- Help you satisfy or influence customer demand for existing products and services
- Lead the way when you need to launch new/transitioned products and services
- Coordinate and manage your major events (tradeshows, sponsorship programs, etc.)
- Manage your executive dashboard reporting; tracking tasks and critical success factors
- Assist you in your routes-to-market planning and execution
- Work with your creative talent/agencies to develop and manage communications materials
- Teach your team about marketing that works!
Experience
I am a global activation marketer whose career spans Technology, Marketing Consulting, and Impact Filmmaking.
I have a wealth of knowledge in brand development, demand generation, product marketing, channel marketing and product development, with industry experience in the following areas: Olympic • Computer Technology • Film • Retail • Member-based Organizations • Training • International Schools.
