Testimonial
Tom Bronikowski, Learning Executive

“Lea-Ann has been a driving force in our successful client marketing and communication initiatives. Her unique insight and creativity have been a key to our success in marketing our Learning Programs to Fortune 500 clients. Lea-Ann has created a strategic plan for the global execution of a campaign to get employees to sign up for, attend, and evaluate a learning initiative.

Lea-Ann created a collaborative plan involving both the client and Expertus resources. Her plan exceeded their requirements, and develop and execute the tactical pieces — successfully. Another value that Lea-Ann brings is in developing and documented the process so that is repeatable for future events.”

- Tom Bronikowski, Learning Executive

A proactive approach

Lea-Ann W. Berst is a North Carolina-based business consultant who specializes in marketing that works. As Global Activation Marketer, Lea-Ann works with clients (big and small) who need an expert to help them be more effective and dynamic in their marketing approach.
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Organizations in the U.S. and around the globe bring her on board when they need a more proactive approach for dealing with competition, when they are entering into challenging markets, and because she knows…

  • what to say and do in order to influence target audiences toward a desired behavior,
  • how to activate a marketing campaign; effectively managing standalone or sophisticated
    engagement marketing programs,
  • how to facilitate marketing workshops; guided experiences designed to help teams collaborate to resolve strategic and marketing challenge,
  • how to communicate value in ways prospects will buy into,
  • how to position a product or an entire organization in a market,
  • how to create valued (and engaged) customer experiences,
  • how to motivate a market with relevant messaging, and
  • how to arm your team with the knowledge they need to develop innovative and collaborative habits and routines.

View eLearning Program Roll-out Example

View Market Positioning Project Example