Testimonial
Rich Henderson, Director of Marketing

“During a 2-month Advisory Workshop, Lea-Ann assisted us in creating a true brand identity, market differentiation, and alignment with our experience and offerings. She challenged us to think outside of our comfort zone, pushing us to consider new market opportunities and giving us powerful insights into our true value-add for clients. One of the most valuable things that Lea-Ann worked with us on is a well-designed path for future growth and changes.”

- Rich Henderson, Director of Marketing

A proactive approach

Lea-Ann W. Berst is a North Carolina-based business consultant who specializes in marketing that works. As Global Activation Marketer, Lea-Ann works with clients (big and small) who need an expert to help them be more effective and dynamic in their marketing approach.
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Organizations in the U.S. and around the globe bring her on board when they need a more proactive approach for dealing with competition, when they are entering into challenging markets, and because she knows…

  • what to say and do in order to influence target audiences toward a desired behavior,
  • how to activate a marketing campaign; effectively managing standalone or sophisticated
    engagement marketing programs,
  • how to facilitate marketing workshops; guided experiences designed to help teams collaborate to resolve strategic and marketing challenge,
  • how to communicate value in ways prospects will buy into,
  • how to position a product or an entire organization in a market,
  • how to create valued (and engaged) customer experiences,
  • how to motivate a market with relevant messaging, and
  • how to arm your team with the knowledge they need to develop innovative and collaborative habits and routines.

View eLearning Program Roll-out Example

View Market Positioning Project Example