Bill Ruchte, CEO

“Working with Lea-Ann during our 3-month Advisory Workshop, our company was able to rapidly develop a more focused market positioning for our services. She was able to quickly understand our vision, our history, and our current position and help us devise a strategic marketing plan for moving forward.

Her questions and the processes that she introduced us to helped us better understand ourselves at the same time that she gained an understanding of us. I think that Lea-Ann went beyond the normal consulting relationship and became personally interested in us as a company. I would highly recommend her services to anyone but our competitors!”

- Bill Ruchte, CEO

Sleddogg Word Cloud

The Challenge:

To convince employees that online learning can be just as good as or better than classroom learning.

Employees around the world knew how to learn… they knew how to get on a plane and attend lessons in a classroom setting at key Company locations around the world. As the Company grew and technology improved, it made sense, and it was time, to convert seats & butt learners into virtual classroom learners.

The Approach:

Grew the product portfolio and met the unique needs of the business.

We drafted a strategic approach and gained executive buy-in to fund the project. After revisions to the product offering so that we could meet specific divisional needs, we worked with development teams to create and launch learning modules. With a goal to grow the product portfolio and continue to meet the unique business unit needs, we began with a global roadshow and maintained momentum with employee contests and frequent integrated communications.

The Results:

Launched a new training modality called “virtual classroom” by convincing cross-divisional leaders to budget for and support the learning program and showing learners the benefits of learning virtually.

Lea-Ann took a vague marketing idea of what we wanted to achieve and made it real. We started with no strategic and tactical marketing processes. Through Lea-Ann’s drive to deliver value, expertise, and know-how, she created a strategy that connected our tactical efforts that she also helped define in order for us to deliver successfully a new training modality, “virtual classroom.”

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