Testimonial
William Coble, Global Services Manager

“As the Global Service Manager for a pharmaceutical company, I had the distinct pleasure to hire and collaborate with Lea-Ann to grow our service from a couple of hundred minutes a month to over one million minutes a month in less than 12 months.

Lea-Ann took a vague marketing idea of what we wanted to achieve and made it real. We started with no strategic or tactical marketing processes. Through Lea-Ann’s drive to deliver value, expertise, and know-how, she created a strategy that connected our tactical efforts that she also helped define in order for us to deliver successfully a new training modality, “virtual classroom.”

Her professionalism and 120% contribution made it possible within time and budget. I would only do it again if she was working alongside of me.”

- William Coble, Global Services Manager

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The Challenge:

To convince employees that online learning can be just as good as or better than classroom learning.

Employees around the world knew how to learn… they knew how to get on a plane and attend lessons in a classroom setting at key Company locations around the world. As the Company grew and technology improved, it made sense, and it was time, to convert seats & butt learners into virtual classroom learners.

The Approach:

Grew the product portfolio and met the unique needs of the business.

We drafted a strategic approach and gained executive buy-in to fund the project. After revisions to the product offering so that we could meet specific divisional needs, we worked with development teams to create and launch learning modules. With a goal to grow the product portfolio and continue to meet the unique business unit needs, we began with a global roadshow and maintained momentum with employee contests and frequent integrated communications.

The Results:

Launched a new training modality called “virtual classroom” by convincing cross-divisional leaders to budget for and support the learning program and showing learners the benefits of learning virtually.

Lea-Ann took a vague marketing idea of what we wanted to achieve and made it real. We started with no strategic and tactical marketing processes. Through Lea-Ann’s drive to deliver value, expertise, and know-how, she created a strategy that connected our tactical efforts that she also helped define in order for us to deliver successfully a new training modality, “virtual classroom.”

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