Ashley Maria, Filmmaker

“Lea-Ann was brought on board to help our film develop and execute promotional approaches during production and for our premiere. As a strategist and a marketer who has a lot of experience with events and audience engagement, we knew we were in good hands. She was brought in to help us figure out our approach, and then put on retainer to help us execute. ​

We were even complimented by the Sundance grant committee because of how well we defined our film’s target audience and strategy. They actually had never seen it so well-defined, thanks to Lea-Ann! ​

We’re currently working with her for the second time — BPW: A History A Movement and now Pioneers in Skirts™ — with plans to continue into the future.”

- Ashley Maria, Filmmaker

The Challenge:

Sleddogg Word Cloud

The company needed to reposition themselves in a market that has seen dramatic change.

Audubon Environmental Inc. was a global leader in sustaining healthy native ecosystems and smart, efficient natural resource use. The company thrived for years – turning away business and at times requiring customers to have to wait their turn. Then, the economic downturn hit. Builders stopped building…investors stopped investing. And the phone stopped ringing.

The Approach:

We accelerated the learning curve and steps for how to re-position the business.

We carved out an immediate future that involved making changes and being successful — starting off with an assessment of capabilities and skill sets. We determined where there was a growing market. We also took advantage of successful processes and Company sales tools in order to approach markets that were growing and well-funded to make a purchase.

The Results:

As a team we crafted a positioning for the business so that it could move into markets that were growing, and developed a routes-to-market that involved utilizing the existing stellar successes and contacts the company already had.

Lea-Ann assisted us in creating a true brand identity, market differentiation, and alignment with our experience and offerings. She challenged us to think outside of our comfort zone, pushing us to consider new market opportunities and giving us powerful insights into our true value-add for clients. One of the most valuable things that Lea-Ann worked with us on is a well-designed path for future growth and changes.

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