Gerd Neumann, Business Consultant

“Lea-Ann is an outstanding marketing consultant with extensive professional expertise in systematic marketing methods. She uses her broad marketing knowledge to achieve her clients’ objectives in market awareness and market penetration for their products and/or services.

Lea-Ann worked together with me, the business development and sales consultant, in a few projects to ensure that sales and marketing programs for our clients boost each other. She came up with strategic, and very valuable marketing concepts adapted to each individual client which seamlessly integrated marketing and sales activities for the clients’ benefit. Her excellent ideas contributed to the success of our client engagement.

Lea-Ann is an asset to every company which wants to achieve results from marketing activities.”

- Gerd Neumann, Business Consultant

Sleddogg Word Cloud

The Challenge:

To convince employees that online learning can be just as good as or better than classroom learning.

Employees around the world knew how to learn… they knew how to get on a plane and attend lessons in a classroom setting at key Company locations around the world. As the Company grew and technology improved, it made sense, and it was time, to convert seats & butt learners into virtual classroom learners.

The Approach:

Grew the product portfolio and met the unique needs of the business.

We drafted a strategic approach and gained executive buy-in to fund the project. After revisions to the product offering so that we could meet specific divisional needs, we worked with development teams to create and launch learning modules. With a goal to grow the product portfolio and continue to meet the unique business unit needs, we began with a global roadshow and maintained momentum with employee contests and frequent integrated communications.

The Results:

Launched a new training modality called “virtual classroom” by convincing cross-divisional leaders to budget for and support the learning program and showing learners the benefits of learning virtually.

Lea-Ann took a vague marketing idea of what we wanted to achieve and made it real. We started with no strategic and tactical marketing processes. Through Lea-Ann’s drive to deliver value, expertise, and know-how, she created a strategy that connected our tactical efforts that she also helped define in order for us to deliver successfully a new training modality, “virtual classroom.”

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