How to put together a media kit (press kit)
I often ask clients if they have a media kit (also known as a press kit) and get a response that surprises me, “Sure we do, an ad kit…right?” Nope. A media kit isn’t a document that summarizes advertising specs and benefits. A media kit is a prepackaged set of promotional materials used to engage […]
Lea-Ann W. Berst shares why she chose a career in Marketing
Q&A with L-A — Why Marketing? Sleddogg Marketing’s Founder and Principal Consultant, Lea-Ann W. Berst, sat down with us to share her thoughts and real-life experiences. Did you always know you wanted a career in Marketing? A: I was exposed to Marketing when I worked at Champion Products in the 1980’s. I was asked to […]
Lenovo; working with Helios
Liaison to deliver tangible commercial value for Olympic athlete sponsorship program Challenge: Helios Partners was responsible for individual sponsorship property assessment, agreement negotiation, and helping to develop the sponsorship strategic marketing plan. They had to stay on top of the latest decisions and changes from the client as well as from the Olympic authorities — BOCOG […]
Using video to build relationships with your audience
Lea-Ann W. Berst on the radio! Listen to an audio clip from the Courage Cocktail radio show. Lea-Ann shares how video helps a business build relationships, build referrals, and gets a target audience to do things using a call-to-action. Mentioned: videographer Alisha Whiteway | radio host and author Lee Anne McClymont.
Using the lens of video games to view the Reset Generation
Q&A with Alexander Macris He shares his views of how to motivate and retain the Gen Y workforce. Graduate magna cum laude of Harvard Law School, Alexander Macris is CEO and President of the Themis Group (www.themis-group.com). Mr. Macris provides the company’s strategic leadership and serves as Publisher and Editorial Director of its media properties […]
