Testimonial
Tom Bronikowski, Learning Industry Executive
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“Lea-Ann has been a driving force in our successful client marketing and communication initiatives. Her unique insight and creativity have been a key to our success in marketing our Learning Programs to Fortune 500 clients. Lea-Ann has created a strategic plan for the global execution of a campaign to get employees to sign up for, attend, and evaluate a learning initiative.

Lea-Ann created a collaborative plan involving both the client and Expertus resources. Her plan exceeded their requirements. She also developed and executed the tactical pieces successfully. Another value that Lea-Ann brings is in developing and documenting the process so that is repeatable for future events.”

- Tom Bronikowski, Learning Industry Executive
How we drive up registration numbers using social media

How we drive up registration numbers using social media

Posted on Jun 8, 2013

Cyn Macgregor Guest Blog Post: Promote Events with Social Methods for More Registrations We often get asked which tools we use to promote our events. Questions like “Do you use Facebook, LinkedIn, or Twitter?” or ” Does social media really help drive registration?” or ” What tool do you use for registration?” If you plan […]

Got a booth at a tradeshow? Are you doing these things?

Posted on Feb 14, 2013

You Have a Booth, Tradeshow Attendees Are Walking In The Doors…What Should You Be Doing? It is VERY important to maintain your “preferred” presence at the show. It’s VERY important to use this event to act on the leads you worked so hard to get! So, BEFORE the show be prepared to do these things […]

Format for a tradeshow planning guide

Posted on Jan 11, 2013

It’s January! You’re energized and gearing up for a year of tradeshows and events. Are you ready? No matter how large your business is, you have to do some good prep work before you attend a show. Why? 1. Booth staff members need to be in synch, focused, and be able to pull double-duty — […]

Building your skillset on every film shoot — big or small

Building your skillset on every film shoot — big or small

Posted on Aug 13, 2012

Guest blog post: A Video Interview Gig – NC Governor Jim Hunt: I live in LA — but while home in NC for a visit I jumped at the opportunity to work with Fruition Film. I think it’s very important to work with different production houses (to branch out) because every shoot I’m on, I […]

How to put together a media kit (press kit)

How to put together a media kit (press kit)

Posted on Jun 21, 2012

I often ask clients if they have a media kit (also known as a press kit) and get a response that surprises me, “Sure we do, an ad kit…right?” Nope. A media kit isn’t a document that summarizes advertising specs and benefits. A media kit is a prepackaged set of promotional materials used to engage […]