Got a booth at a tradeshow? Are you doing these things?
You Have a Booth, Tradeshow Attendees Are Walking In The Doors…What Should You Be Doing? It is VERY important to maintain your “preferred” presence at the show. It’s VERY important to use this event to act on the leads you worked so hard to get! So, BEFORE the show be prepared to do these things […]
Format for a tradeshow planning guide
It’s January! You’re energized and gearing up for a year of tradeshows and events. Are you ready? No matter how large your business is, you have to do some good prep work before you attend a show. Why? 1. Booth staff members need to be in synch, focused, and be able to pull double-duty — […]
Building your skillset on every film shoot — big or small
Guest blog post: A Video Interview Gig – NC Governor Jim Hunt: I live in LA — but while home in NC for a visit I jumped at the opportunity to work with Fruition Film. I think it’s very important to work with different production houses (to branch out) because every shoot I’m on, I […]
How to put together a media kit (press kit)
I often ask clients if they have a media kit (also known as a press kit) and get a response that surprises me, “Sure we do, an ad kit…right?” Nope. A media kit isn’t a document that summarizes advertising specs and benefits. A media kit is a prepackaged set of promotional materials used to engage […]