A proactive approach
I work with clients who need an expert to help them be more effective and dynamic in their marketing approach.
- Corporate and consultative brand-building experience at all stages of the product life cycle.
- The formulation of the overall go-to-market mix (digital and traditional).
Organizations in the U.S. and around the globe bring me on board when they need a more proactive approach for dealing with competition, when they are entering into challenging markets, and because I know a thing or two about influencing an audience towards a desired behavior.
Things like…
- how to activate a marketing campaign; effectively managing standalone or sophisticated engagement marketing programs,
- how to facilitate marketing workshops; guided experiences designed to help teams collaborate to resolve strategic and marketing challenge,
- how to communicate value in ways prospects will buy into,
- how to position a product or an entire organization in a market,
- how to create valued (and engaged) customer experiences,
- how to motivate a market with relevant messaging, and
- how to arm your team with the knowledge they need to develop innovative and collaborative habits and routines.
